Dezrez was co-founded by Justin Morris and Ian Pearce in 1998. They dedicated themselves to developing and refining early prototypes of what was initially an online property portal. The goal was simple yet ambitious: to create a platform that would streamline property transactions and connect buyers, sellers, and agents in new and meaningful ways.

Just one year later, the concept was brought to market, christening the Dezrez portal in 1999. 

Responding to market demand, Dezrez made a pivotal shift in 2000 from a property portal to developing estate agent software. This move positioned Dezrez as a pioneer, launching the UK’s first online estate agency software. It was a revolutionary step that laid the foundation for the comprehensive CRM solutions we offer today. That same year, we welcomed our very first employee, marking the beginning of a team that would grow and thrive alongside the company.

The early 2000s were a period of rapid growth and recognition. By 2004, we had acquired our own business premises and reached 500 customers. A testament to our impact, Prime Minister Tony Blair visited our office, highlighting Dezrez's role in advancing technology within the property sector.

In 2015, we took another leap forward with the launch of Rezi, a cloud-based CRM system featuring a sophisticated backend with open API’s designed to transform how agents use software to accelerate their business. Rezi’s flexible and customisable platform provided estate agents with the tools they needed to streamline operations and enhance productivity.

Building on the success of Rezi, we introduced Rezi Anytime in 2016, a 24/7 client portal offering estate agents and their client's real-time access to the progress of their transactions. This innovation empowered agents to provide improved customer service, enhancing transparency and communication throughout the property journey.

As we celebrate 25 years in business, we are proud to be one of the longest-running UK-based estate agency software providers. Our recent launch of Open Banking as part of ReziPM has set a new standard, making us the first estate agency software provider to integrate with all major UK banks. This innovation is saving lettings agents countless hours in reconciliation, demonstrating our ongoing commitment to delivering technology that drives efficiency and profitability.

Chief Executive Officer Justin Morris shared his vision for the future of Dezrez: 

"Looking ahead, we remain committed to innovation, customer service, and empowering estate agents with our instruction-winning features and integrations. From automated workflows to data integrations, such as our latest collaboration with Homesearch, we enable agents to better understand the market. We're also excited about leveraging AI advancements to help estate agents achieve even more. Dezrez handles all aspects of sales, lettings, property management, accounts, and payments. We're dedicated to continually enhancing our services to offer an even more comprehensive solution.

We're thrilled to continue this journey with you, our valued customers and partners, as we work together to shape the future of the property sector. Thank you for being part of our story. Here's to the next 25 years of innovation and success!"

Migrating to a new CRM can be a stressful process, especially when there’s pressure to go live as quickly as possible. However, with Dezrez’s Linkz migration assistant, that stress can be significantly reduced. By giving agents control over their data and ensuring nothing is ever truly lost, Dezrez turns the migration process into a far smoother and more user-friendly experience.

Focus on building a targeted email list of existing and potential clients who have shown interest in your services.

A well-segmented mailing list allows you to send more personalised content. This will ensure that your emails reach the right audience, increasing engagement and conversion rates.

Creating personalised emails for individual recipients is a brilliant way to nurture a strong relationship with your customers (and potential customers).

Every email should have a clear and compelling CTA. Whether you want people to schedule a viewing, download a guide, or contact you for more information, make sure the CTA stands out and is easy to follow.

Top tip: buttons with rounded corners tend to get more clicks!

Using analytics features can help you understand your audience and analyse the performance of your strategy. 

Manually writing and scheduling emails is time-consuming. Utilising email marketing automation tools enables you to streamline your campaigns and save you valuable time and resources.

By implementing these email marketing tips, you can build stronger relationships with your audience, increase engagement, and drive more instructions.

Ready to enhance your email marketing efforts? Contact us today to learn more or click the link below to book a demo.

Here at Dezrez, we specialise in CRM software for estate agents. On top of our social media tool offering, we also provide brochures, website templates and more, all of which are built specifically for agencies. Check out our full range of offerings today! 

Discover more in our guides for real estate professionals here: Insights

• Powering Automation in Real Estate