What is an Automated Email Nurture Campaign?
[Summary] Find out what an email nurture campaign is and why you should be using them in your estate agency
An automated email nurture campaign is a series of emails that are sent automatically to prospects or customers over a period of time. These emails are designed to help nurture your relationships with prospects, customers, and leads—helping to build trust and engagement. Email nurture campaigns typically include helpful content such as industry tips, product updates, or company news. Sometimes it could be a weekly newsletter, other times it’s a more complex series of mails and messages.
Why should I use an automated email nurture campaign?
An automated email nurture campaign offers many benefits. It provides personalized, targeted messages to prospects, resulting in higher open and click-through rates as well as greater customer engagement. It also helps reduce the amount of manual labour needed to craft individual emails and keep track of each customer's journey. Automated emails can also be used to provide valuable content that enhances the customer's experience and encourages them to take action in the future. Ultimately, automated nurture campaigns improve communication with prospects and leads, increase sales, and build customer relationships.
Using Rezi to manage your automated email nurture campaign is easy thanks to our integration with tools like Brief Your Market, or with Zapier to tools like Drip and MailChimp. Updates and changes to Rezi can control the messages sent from your emailing tool.
Take it to the next stage
For people looking to take this a stage further you can create an entire journey for your potential clients, sharing different content to them depending on whether you have visited them for a valuation yet or not, or if they have their house up for sale already or not. You can even link all this to your social media advertising campaigns showing different groups of people different adverts and taking them along a journey of education until you become the only agent they'll consider using. Watch this space for more information on using social media to help to attract new clients
If you’d like to know more about using Rezi to manage your email nurture campaigns, then get in touch
