As we navigate through the changes of post-pandemic life, the property industry has continued to adapt and evolve at steady pace . What COVID-19 highlighted was that outdated sales and lettings practices resulted in many high street estate agents unable to continue with traditional processes, such as in-person meetings, physical marketing campaigns and traditional paper advertisements.
Online property searches are increasingly becoming potential customers' port-of-call with Rightmove reporting a record-breaking two billion minutes spent on the site in March 2021.
Agents who adapted to the needs of digital customers in the face of the pandemic - especially those who already had an online framework in place - saw increased interest and engagement online as clients prepared to sell their properties or relocate.
#1: Get personal
This would seemingly contradict a 'digital approach'. Though more and more clients are looking for properties online, people respond to people. Whether buying or letting, moving house is a big life decision for your clients and they want to trust the agent who's selling to them.
The housing market is fiercely competitive so engaging with your client portfolio on a more personal level could give you the edge. This could be as simple as putting a headshot at the end of your custom email signatures or being present and consistent in your social media marketing.
#2: Offer virtual tours and viewings
#3: 100% response rates
#4: Happy agents, happy clients
Now more than ever, people are valuing a better work life balance. Cloud-based estate agency software allows agents to work remotely and on-the-go without missing a beat.
The return to the office is a welcome sight for many agents, but those with family commitments or a timely commute will appreciate the ability to work more flexibly around their schedules.
A team that feels valued and trusted to do their work flexibly will provide better customer service to buyers and tenants, promoting increased rapport and revenue for the business. A clear win-win!
If you've enjoyed the flexibility of remote work during the pandemic, becoming a hybrid estate agency could be the next step in future-proofing your estate agency. With Rezi Anytime, you can compete with online estate agencies, improve the efficiency of daily tasks and provide clients with excellent user experiences and customer service 24/7.
#5: Have room to grow
Don't limit your real estate business. For a future proof estate agency, you're going to need future proof estate agency software - a tool that can adapt to the scalability of your business.
Our Rezi software packages offer upgrade options from small start-ups to multi-branch enterprise agencies. Our software packages enable you to grow without restraint, taking care of the day-to-day admin and paperwork which can slow you down with automated and integrated workflows.