1) A Constant Open House
Offering online property tours is like having an open house 24/7 - albeit without the freshly baked cookie smell!
Potential clients can view a property around the clock for as long as it takes to take your property off the market. This encourages users to engage with the house, flat, or land of their dreams before enquiring about a listing, saving you valuable time when it comes to progressing a sale.
2) Offers Clients an Insight into the Space
Video is a much more immersive medium than photography, so it is no wonder that engagement for video content in real estate is significantly higher than photography alone.
Online tours, whether linked directly on listings or embedded into email marketing campaigns enable users to experience the space within the property. Online video viewings can be especially useful for house listings as the camera can guide users through the interior of the house and showcase the unique features of the space which just cannot be conveyed in a floor plan.
3) Increased Conversion on Enquiries
As online listings using virtual tours show improved engagement, the conversion rate from in-person viewings and enquiries will increase. Clients will be less likely to attend speculative in-person viewings and view properties with the intent to experience the space, clarify important questions and put in an offer.
Online viewings are particularly useful in fast-paced letting landscapes such as London, as tenants will be more likely to move forward with the lettings process once an in-person viewing becomes a secondary walk-through tour of a property rather than a first point of contact.
For lettings agents, virtual tours create the opportunity to use the in-person viewing to establish rapport with their clients and build relationships rather than a simple sales pitch. At this point, as a client is already invested in the property and agents can negotiate sales more effectively.
4) Increased Accessibility
Particularly over the multiple lockdowns of the COVID 19 pandemic, the accessibility of online viewings was a huge plus for real estate businesses as clients could view properties around the country (or around the world) from the comfort of their own home.
This accessibility has revolutionised real estate as now out-of-town prospective clients can view tours of houses, apartments or commercial properties in central city locations before committing to the commute. For relocations, video viewings are an invaluable step to ensure these clients don't waste their time - and yours.
This accessibility is also a game changer for home buyers with disabilities or mental health issues who struggle to view properties in person. Providing panoramic tours of properties through video software enables these buyers and tenants to explore a property as easily as other clients on the market, levelling out the real estate process for these individuals.
5) Increased interaction on your site
Virtual property tours, particularly interactive virtual tours, significantly increases not only the time users spend looking at real estate listings, but the amount of properties they view on your site. Extending the amount of time a user spends on your site significantly increases the chance they have of finding and viewing suitable properties for their needs. This has a knock-on effect for the performance of your site from a technical perspective, and improves the visibility of your agency online.
Not only this, having video tours of each property in your portfolio enables agents to send personalised marketing campaigns via email to interested buyers and tenants, showcasing similar properties which may be of interest.