The future of the property market
Over the past decade the average age of the first-time buyer has risen by 21% in the UK. First time buyers are now on average 34 years old.
This means that the present and trending market will be dominated with buyers expecting a whole new sales approach and more so, these millennials make up 25% of the population according to a Hubspot study.
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Branding and advertising – traditional methods won’t work
Branding and advertising give real estate businesses the opportunity to differentiate themselves from the competition and showcase their USPs. With COVID-19 changing the way in which we market to potential buyers many have switched the majority of their marketing to online offerings in order to keep up with buyer demand.
This digital wave has seen an array of digital inbound and outbound marketing tactics being implemented by estate agencies.
However, resting on these laurels won’t keep that Millennial buyer. According to research carried out by Daymon, only 29% of this generation will buy the same brand again and again. With a more unstable target market it is vital that companies are constantly improving upon their marketing and services to encourage return custom and consumer loyalty. Not an easy feat!
So how do estate agents target this new generation of home buyers?
In a study carried out by the Metro and MailOnline the Millennial generation is interested in memorable experiences, where they prioritise feelings and experiences over anything else. Therefore, it is important when marketing to this generation that your branding and advertising should be focused on selling the lifestyle that they can have through purchasing with you.
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Brochures are key
The power of email signatures
Another great way to support your companies brand quality is through the use of email signatures. More and more companies are looking at unique ways to advertise and connect with their customers through this marketing method.
The team at ocreative describe an electronic signature like “handing a person a business card every time you send an email. You want it to look professional and show your company’s personality. You wouldn’t just hand a prospective client a scrap of blank paper with your contact information scrawled on it.”
How to get the most out of email signatures
- Company logo
Repetition of a brands log through marketing avenues is key for a lasting impression.
- Company phone number
Recipients will be able to call you directly and with ease.
- Profile images
Many companies are choosing to include pictures of their team members in their electronic signatures as it adds a personal approach to emails, whether warm or cold email posting. Profile pictures also help to establish team members within an organisation when communicating internally too.
- Job Title
Let people know your job title. This can often open the communication for achieving networking opportunities and strengthening customer relations.
- Social Media Links
With a growing number of people searching the web for information why not add your social media channels as icons to your signature too.
Emails are the most frequently used methods of communication for a business. This space is a great opportunity for you to advertise your deals, mission statement or call to action. Clickable links can also be added for direct lead generation!
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