Guest Blog: what3words
Written by Luis Glaeser, Senior Partnerships Lead at what3words.
It’s been more than a year since we at what3words started paying closer attention to the property space and I thought it might be interesting for the Dezrez community to learn more about the journey, especially because of the important role that Dezrez played as the first property CRM provider to offer their clients a what3words integration within their software.
We kept seeing listings pop up from agents who had organically added what3words addresses to listings without ever having spoken with us. When we come across new and innovative ways people use what3words, we always ask ourselves two questions: Is there a real problem that what3words could help solve and if so, how could we as a company make it easier for the industry to adopt what3words?
Luckily, there were many kind estate agents out there willing to jump on quick calls to talk about their experience, including Rezi estate agency software customer Andrew Hipkiss from Walton & Hipkiss.
So how can what3words help the property sector?
The first experience someone has when they arrive at a property is crucial. Spending those first 5 minutes on the phone because they can’t find the right front door, parking space or even the right road can be a frustrating start - adding a what3words address to a listing or viewing confirmation makes that first impression smooth and surprisingly fun.
We saw this problem particularly for rural properties where the postcode might cover a large area. Also, new builds might not have a street address yet, or it may not be recognised by navigation apps and large blocks of flats often have several possible entrances, none of which can be found by dropping an address PIN.
Watch the Rezi & what3words integration in action right here:
Now that it was easier for agents to add a what3words address to their property listings, our marketing team set off to create materials that make it simple for agents to communicate what3words to their customers and colleagues. We launched our Communications Hub on the what3words website with read-to-go imagery and snippets to help announce, educate and drive use within the real estate industry: Visit what3words website.
This past year exploring the industry has been such a fun learning experience for us and me personally. One particular highlight was definitely my webinar with industry heavy-weight Simon Whale’s Kerfuffle and Dezrez Managing Director Richard Price.
If you’d like to know more about using what3words within your Rezi estate agency software, be sure to get in touch with the team:
