PropTech - Powering new start-up estate agencies
Entrepreneurs of new start-up estate agencies are capitalizing on the mini property boom we’re experiencing post Coronavirus. Buyers are flooding the market keen to act quickly due to a stamp duty holiday government which ends March 2021. With an increase in buyer demand and a stark change with the way in which we operate, larger companies have struggled to find the balance of a busy workforce whilst implementing new Covid safe guidelines.
Global rise in PorpTech since Covid-19
Unsurprisingly, most estate agencies were unprepared for the unprecedented changes required during the country’s lockdown. The year 2020, has seen companies forced to work remotely with teams collaborating with each other and their clients via new software. Within the property world many agents were forced to complete tasks that used to rely on the office being open now via their digital CRM. Many agents soon realised that gaps were appearing with their estate agent software provider, with basic workflows unable to perform many daily tasks.
Recent changes within the property industry
This led to a boom in estate agents seeking new and improved software that offered a cloud based application programming interface (API). Research soon showed that up to 85% of business processes could be automated, without the need for direct human contact. The change in acceptance of electronic signatures by the HM Land Registry office also offers staff and clients a new way of keeping safe but maintaining productivity with moving home. These documents once signed, can then be uploaded via a portal by the client and submitted into documents for approval.
Another added beauty to a software built for estate agents is that cloud based software like Rezi, is built with busy agents in mind. Acknowledging that agents are often out on the road (when operating normally), staff can also set up appointments through centralised calendars for themselves and their clients and even connect to each other via Live Chat when out of office, all through one CRM.
What is a CRM?
A CRM is a Customer Relationship Management system that aids in organising and automating daily workflows, customer transactions and campaigns. A great CRM software ensures that remote working for the management team means maintaining productivity, an open line of communication that’s transparent and can it be viewed via analytics. For the team an efficient CRM should automate workflows and offer live property website feeds.
“With Dezrez everything is backed-up in the cloud and is accessible from any device at any time. Their products don’t just save time, they allow our team to focus on their primary role; selling our customers’ properties.” James Platt: Cornerstone, Leeds
Many CRM’s like Rezi are built to be fully mobile as they are cloud based. By this we mean that an agent is able to access portals and data anytime, anywhere and from any device. Migrating to the cloud may seem techy, but our onboarding team make the transition seamless and pain-free. Being part of the cloud also means that you can save money by avoiding costly hardware upgrades and a need for a developer to expand your CRM options.
How can I offer a 24/7 service as a small business?
This is a question we get asked a lot. There’s no denying that large, well established estate agencies have the ability to hire a huge team of employees ,so that they are able to offer a 24 hour contact centre. However, with advancements in PropTech today, choosing the right provider for your audience coupled with software that allows you to become a ‘Hybrid’ agent, literally means that with automated workflows and Live update notifications, even new start up businesses can compete with online buyer demand. To date, we at Dezrez have invested over £3 million, so that our software stands out in the property world as being dynamic, innovative and full of market-leading features. Our live diary and email synchronisation means notifications prompt agents as soon as documents are added to the portal by the client, ensuring two way real time communication. Check out Rezi Anytime for more information on how to become an Anytime agent.
Can my software be adapted to changes in buyer habits?
Yes. Many estate agency software systems offer upgrades and packages to cope with expanding agencies. You’ll soon notice that many of the leading estate agent software companies follow industry trends when increasing their overall software performance. Although we agree that trend following is essential to keeping our customers happy, and in turn theirs, the core value of Rezi is that it is ‘built to be different’. We want to stand out from our competitors and constantly look at how we are able to be ‘the estate agent of the future’ with the platforms we choose develop in house and integrate with externally.
Rezi's apps offerings expanded again this year with the addition of our Zapier integration. Our Premium Package now includes the option to upgrade to Zapier - a key automation tool for bust agents. This platform hosts 1000’s of marketplace applications that are all able to integrate via webhooks. In simpler terms, this means that you can set up apps to talk to each other without the need to action them or physically complete the call to action each time. This is done via a trigger or a ‘Zap’.
How does a Zap trigger work?
Once Zapier is set up in Rezi, you’ll be able to customize webhooks/ apps that you want to utilize. For example, when listing a property using Rezi you can set up a trigger that will upload the relevant information automatically to Facebook, Twitter, Instagram etc without the need to action it through another platform. With Zapier you can also automate updates to properties, this is completed through updates in the CRM which trigger these actions automatically with updates on the webhooks added, notifying that the property is under offer or that it has been sold.
We believe that the less time spent on admin and mundane tasks the more time can be spent with the client. There’s no need to rush back to the office either to update the system as it can be done remotely via the cloud.
Is PropTech just for techys?
No it's most definitely not. After reading about open API, cloud based software and Zap triggers, it may all sound a bit too techy for most. However, with Rezi’s sleek and lean interface it’s easy to customise -No developer needed! Once you are onboarding with us, your Rezi expert will set you up with all that you would like to get your agency going. We also offer step by step guides that can be accessed anytime via our portal and run webinars where we offer a Q&A session with one of our friendly trainers.
Take away tips
- Choose a great CRM
- Utilize the automation offerings available
- Automate those extra tasks, like marketing with an open API or Zapier
- Ensure fast Live property feeds
- Set up customer portals for live updates to be viewed
- Customise dashboards for better workflows and data view
- Keep up to date with advancements in your CRM software – ensure you’re always meeting buyer demand